No matter whether it is black hat or white hat search engine optimization techniques that you are considering using, the fact is that SEO never stands still. As web site design evolves and the search engine spiders become ever more sophisticated and ‘smart’, the SEO tactics that are most effective develop over time as well. For that reason, things that might have worked a year or two ago will not necessarily work now.

As an example, a ‘classic’ black hat technique that used to be very effective was to take the keywords or phrases that you just discovered and add them to the pages of your site, but in text that was the same color as your page background.

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Using social media as a marketing technique requires a different approach than some of the more traditional marketing that you’ve probably known or done or doing. It’s also very different than the tasks that you’ll complete as part of your SEO efforts.

Social-media optimization is a term coined by Rohit Bhargava. When he came up with it, he also came up with five strategies to help you accomplish optimization of your social-media efforts. Over the next few months, several other industry experts added to the list and there are now 16 guidelines that will help you optimize your social-media efforts:

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