Using social media as a marketing technique requires a different approach than some of the more traditional marketing that you’ve probably known or done or doing. It’s also very different than the tasks that you’ll complete as part of your SEO efforts.

Social-media optimization is a term coined by Rohit Bhargava. When he came up with it, he also came up with five strategies to help you accomplish optimization of your social-media efforts. Over the next few months, several other industry experts added to the list and there are now 16 guidelines that will help you optimize your social-media efforts:

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Many complementary tools, sites, and services are available for most of the social media sites. It is wise to explore what can help you achieve your social media strategy. You can also automate some tasks. For example, if you are implementing a strategy for Twitter, instead of worrying about the steady flow of your tweets, you can create a simple application to send prerecorded scheduled tweets. Imagine a simple application as described in the use case diagram in the below diagram.

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Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) pages.

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