Web Analytics
Web Analytics is basically monitoring the usage of the visitors of a website which helps to enable the business in order to attract more visitors to the site. It is also said as a research analysis of entire online data available on the internet, to know the big picture of how it works for maximum utilization in the field of marketing. Web Analytics can be broadly divided in two types, they are:
- Off-site Web Analytics
- On-site Web Analytics
Talking about Off-Site Web Analytics, it is a broader analysis of day –to- day happenings of the website. As a whole Off-Site web Analytics, handles the opportunity, visibility and comments of the particular website.On-Site Web Analytics provides the commercial details of a website. This type also measures the rate of use of the website on commercial aspects. On-site web analytics also audit with the market survey conducted from the customers which measures the usage of a particular webpage or a link.
In simple words Web Analytics is almost linked with the On-Site Web Analytics, in the research measurement of usage count of the web site. On-site Web Analytics is also a broader study of software and services which is classified into two types in the area of collection of data known as:
- Log file analysis
- Page tagging
Log file analysis is a kind of a server capacity work, which captures all the transaction in the web page whereas Page Tagging is a web page development, to produce the third part server on the designing stage of the website to the web browser. Both Log file analysis and page tagging, collects the data to give web traffic record.
Web Analytics also process certain assigned step or process for the user. This can co-ordinate the unique instructions already designed while the web page is installed, so even a user could get particular attractive gifts, during every visit into the websites. This also helps the web site owners to know about their visitor or customer and also the usage of the link can be detected. Web Analytics can give much more detail analysis and more data with a main aim to develop an improved website for enhanced online marketing.
It is a main tool, which has to be used by the website owners in order to have a track of the visitors and usage of the website by all means. This generally helps the users to have improve the quality and other factors regarding the increase in web traffic.
