No matter whether it is black hat or white hat search engine optimization techniques that you are considering using, the fact is that SEO never stands still. As web site design evolves and the search engine spiders become ever more sophisticated and ‘smart’, the SEO tactics that are most effective develop over time as well. For that reason, things that might have worked a year or two ago will not necessarily work now.

As an example, a ‘classic’ black hat technique that used to be very effective was to take the keywords or phrases that you just discovered and add them to the pages of your site, but in text that was the same color as your page background.

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