The initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, improve your conversion rate, and make yourself visible to search engines could easily give you a serious tension headache. Even using some of the techniques that have been discussed in this chapter to find the right keywords and perfect your methods of research take time. It’s not something that you can just jump into today and be successful at before the sun sets. It’s far more successful if you start slowly and build your way to greater success.

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Keywords are really the cornerstone of any SEO program. Your keywords play a large part in determining where in search rankings you’ll land, and they also mean the difference between a user’s finding your page and not. So when you’re picking keywords, you want to be sure that you’ve selected the right ones. The only problem is, how do you know what’s right and what’s not?

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If you’re going to maintain a website with the best search engine optimization possible, you will have to be familiar with “Heuristics”. This is simply a term for recognizing a pattern and being able to solve a problem or come to a conclusion quickly and efficiently by consulting what you already know about that particular pattern.

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