Spamming a search engine isn’t the best idea in the world. When you are caught spamming one, the penalties will differ according to the search engine, but most will delist you from search results. Being delisted isn’t the worst thing in the world that could happen to your site. In most cases, you can get your site reincluded.
SEO spam is so hard to define, how do you know whether what you’re doing is right or wrong? Good question. And the answer is that you don’t always know, but there are some guidelines that you can follow that will help you stay out of the spam category. Basic, good web-design practices are your best defense. If you’re handling your web-site search marketing using the guidelines provided, by the various search engines you’ll target, you should be in a position not to worry about being classified as a spammer.
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