Using social media as a marketing technique requires a different approach than some of the more traditional marketing that you’ve probably known or done or doing. It’s also very different than the tasks that you’ll complete as part of your SEO efforts.

Social-media optimization is a term coined by Rohit Bhargava. When he came up with it, he also came up with five strategies to help you accomplish optimization of your social-media efforts. Over the next few months, several other industry experts added to the list and there are now 16 guidelines that will help you optimize your social-media efforts:

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