Many complementary tools, sites, and services are available for most of the social media sites. It is wise to explore what can help you achieve your social media strategy. You can also automate some tasks. For example, if you are implementing a strategy for Twitter, instead of worrying about the steady flow of your tweets, you can create a simple application to send prerecorded scheduled tweets. Imagine a simple application as described in the use case diagram in the below diagram.

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